HERITAGE
Award‑winning celebrity perfumer Insar Hafeez has turned fragrance into a cultural passport with his visionary line, Parfum d’Inza. From the moment a bottle is uncorked, the scent tells a story that traverses continents, marrying the timeless elegance of classic perfumery with a daring, contemporary edge. Hollywood’s leading actors and runway’s most celebrated super‑models have already made Insar’s creations their signature, and the buzz among connoisseurs continues to swell. Each release is more than a fragrance; it is an invitation to experience the evocative power of scent, a reminder that luxury lives not only in the visual but also in the invisible, aromatic realm.
Insar’s odyssey began in childhood, steeped in the vibrant tapestry of a multicultural upbringing that exposed him to an array of aromas. Those early encounters ignited a lifelong fascination with the language of scent. Determined to translate his curiosity into art, he apprenticed under the legendary perfumer John Stephen, whose mentorship honed Insar’s technical precision and deepened his appreciation for the intricate balance of notes.
Central to Insar’s success is his partnership with the Cotswolds Perfumery, a bastion of British olfactory craftsmanship renowned for its state‑of‑the‑art laboratories and respect for traditional manufacturing methods. Together they fuse cutting‑edge analytical technology with time-honoured techniques such as maceration, natural extraction, and hand‑blending. The result is a collection of scents that feels both authentically British and unmistakably global—a harmonious blend of heritage, precision, and imagination.