Our fragrance journey began in 2020 with a challenging vision: to merge the rich, opulent traditions of Eastern and oriental perfumery with the meticulous precision of Cotswolds craftsmanship. Founded on a commitment to complete ingredient transparency, the goal was to create four distinct scents that interpret the interplay of colour, music, and emotion. This dedication to artistry was formally recognized at the ABA Beauty Awards 2025, where we were honoured to win Best Male Fragrance and named a finalist for Best Female Fragrance. These accolades mark a significant milestone, yet the journey continues, driven by a passion for unique and honest perfumery.

A Fragrant Breakthrough: Parfum d’Inza’s Rise at London Beauty Show 2024
The London Beauty Show 2024 marked a pivotal moment for Parfum d’Inza, launching the emerging fragrance house into global acclaim. During the event, a serendipitous encounter with a celebrated artist and industry icon—who hailed the brand’s inaugural fragrance as a “work of art”—ignited widespread attention. This endorsement quickly resonated across high-profile circles, leading Hollywood royalty, international supermodels, and luminaries from Lebanon’s cinematic elite to embrace the brand. The acclaim has since translated into strategic collaborations, with Parfum d’Inza now partnering with major fashion houses to co-create signature fragrance collections. Fusing artistry with luxury, the brand is redefining modern perfumery and positioning itself as a powerhouse in the global beauty industry.